American Family Insurance:

American Family Insurance (AmFam) is a prominent mutual insurance company headquartered in Madison, Wisconsin. Established in 1927, it ranks among the top 10 property and casualty insurers in the United States, known for its commitment to customer service and community engagement.




๐Ÿข Company Overview
Founded: 1927

Headquarters: Madison, Wisconsin

CEO: Bill Westrate

Employees: Approximately 12,500 nationwide

Fortune 500 Ranking: No. 243

Operating States: 19




Subsidiaries: CONNECT (powered by American Family Insurance), Homesite, Main Street America Insurance
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๐Ÿ“Š Financial Highlights (2023)
Revenue: $20 billion

Assets: $42.2 billion

Equity: $10.6 billion

Policies in Force: 14 million

Direct Premium Written: $17.3 billion (18% increase from 2022)

Catastrophe Claims Paid: $3.5 billion

Life Insurance Operating Gain: $150 million
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๐Ÿ›ก๏ธ Products and Services
American Family Insurance offers a comprehensive range of insurance and financial products, including:

Personal Insurance: Auto, home, renters, life, health, pet, travel

Business Insurance: Commercial auto, liability, property, farm & ranch

Specialty Insurance: Motorcycle, boat, RV, snowmobile

Financial Services: Retirement planning, investment products
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๐ŸŒŸ Company Values and Culture
American Family Insurance is guided by core values that emphasize:
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Accountability: Commitment to excellence and proactive problem-solving

Caring: Fostering a supportive and collaborative environment

Resilience: Demonstrating agility and strength in the face of challenges

Inclusivity: Embracing diverse ideas and ensuring everyone feels valued

Innovation: Pursuing solutions that create value for customers




Trustworthiness: Operating with integrity in all actions
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๐ŸŒ Community Engagement
In 2023, American Family Insurance and its employees contributed over $10 million in charitable donations and volunteered more than 95,000 hours. Initiatives like the “Free to Dream” program and the American Family Insurance Dreams Foundation reflect the company’s dedication to supporting communities and fostering opportunities for all.
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For more information about American Family Insurance’s offerings and initiatives, visit their official website: www.amfam.com.





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